Or viral advertising, is a great way to market any website. It is called viral marketing because your advertisement or website promotion grows and spreads like a virus. The idea is to have your website address replicated quickly and effortlessly across the web.
And it works.
Viral marketing works on the basic premise that people want to share good things with their friends and associates. The first step to creating a successful viral marketing campaign is to create something that members of the public will want to pass along to others.
Funny stories, humorous or amazing movies, jokes, games, and intriguing articles are all good viral marketing elements. Whatever the chosen medium for the viral marketing ad, the most important thing is to include, prominently but not obnoxiously, your company’s logo or website address.
Every time a person passes the hilarious joke along to a friend of family member, your website address goes with it. Not only do you improve your brand recognition, but also you will improve the public’s opinion of your company. And company owner with such a great sense of humor must be an okay guy to do business with. That is the kind of idea that you want to foster with viral marketing.
Another excellent viral marketing method is writing a branded ebook that you offer for free to people on your website. Again, make sure that your company logo and website address are prominent in the ebook’s pages.
Encourage your visitors to download the ebook for free, and encourage them to pass it on to anyone else they think might like it. Your generosity will increase perceptions of you, at the same time you are spreading your website address around.
Besides ebooks, other freebies, contests, and games are other great viral marketing techniques. Give away a free t-shirt with your company logo on it, have an advertising contest, of offer free fun games on your website. If visitors enjoy themselves, not only will they come back for another visit, but they will also pass the information to their friends.
Viral marketing is an incredible way to get lots of traffic to your website. Best of all, after the initial set-up, it takes very little effort from you to keep the ball rolling. If you notice traffic from the viral marketing campaign slowing down, or preferably before then, all you have to do is release another free ebook, joke, movie, article, game, or chance to win something.
The public, as long as they are informed or entertained enough, will market your website and company for you. Not only will your website information flourish through emails and personal recommendations, but people will put your information on social networking sites, forums and on their own websites. The benefit in this viral marketing is two-fold: more initial visitors to your site, and more backlinks to your site. All in all, viral marketing adds up to a perfect way to market your website: get the public to do it for free, and for a very long time to come.
Video marketing has quickly moved to the forefront of advertising venues for Internet businesses. This strategy offers opportunities to reach an unlimited amount of potential customers and is an effective way to build brand awareness.
Prior to entering into video marketing it is smart to develop a step-by-step plan. Several considerations are involved when producing marketing videos. It’s best to determine the content and how messages will be delivered before shooting the first frame.
Videos can be informative, entertaining, serious, humorous, or presented in a news or documentary format. Although current technology allows nearly anyone to create videos using handheld cameras and built-in editing software it’s usually better to leave filming and editing tasks to professionals.
Careful consideration should be given to subject matter. Producing online videos is comparable to producing TV shows. Television producers conduct extensive research to determine what type of content viewers prefer to watch.
Research reveals five main categories proven to retain viewers’ attention. These include: infomercials, reality shows, sports, entertainment and comedy, and news and weather. Online videos that focus on this type of content can improve chances of not only retaining viewers’ attention, but also having viewers share the video with others.
Conducting market research help businesses understand the viewing habits of their target market. It can also reveal how viewers watch videos. While the majority of people watch videos via desktop or laptop computers, many are now using handheld devices and mobile phones. Producing videos that can be viewed easily on mobile devices involves compressing videos to accommodate bandwidth and screen size limitations.
Another consideration of online video marketing is how advertisements are delivered. Will it be an action film using live actors or a slideshow presentation highlighting products for sale? While a digital video camera will suffice for filming products, a high-definition camera is better suited for shooting live action movies.
It’s important to spend time researching video editing software. Most computers include basic editing programs which are usually adequate for editing slideshow presentations.
Films that require substantial film slicing, addition of background music, or adding captions will require more advanced editing programs. Video editing software can be purchased online and is often sold at computer stores and photography retail outlets.
A final consideration is audio editing software. It can be beneficial to use noise-cancelling microphones during the filming process to minimize editing time. Audio software should be capable of eliminating background noise and improving overall sound quality.
Once marketing videos are edited and ready for presenting to the masses they can be published at a variety of video directories. A few of the most popular venues include Google Videos, Vimeo, YouTube, Blip.TV and Our Media.
It’s best to conduct market research to determine which directories are frequented by your target market. It is nonproductive to publish online videos via directories with minimal traffic or those that do not reach your intended market.
Those unfamiliar with video marketing or video production may find it helpful to participate in an online marketing training course. Quality courses offer instruction on how to produce quality videos; offer video equipment recommendations; and share strategies that can streamline the process.
Another alternative is to hire an online marketing company to develop, implement, and track results of advertising campaigns. Producing quality videos does require specialized skills. When it comes to marketing your business it is best to avoid cutting corners.
Video marketing provides every business with the opportunity for millions of viewers to watch your advertising video. If the quality is poor, the campaign will fail and marketing dollars will be wasted.
Additionally, poorly produced advertising videos can damage your business reputation. Hiring professionals trained in creating online videos can minimize risks of poor-quality videos and maximize the potential for increasing sales.